Rends in the men jewelry department are increasing year after year. Previously held to be one of the slowest segments of fashion to evolve, the market for men jewelry is growing faster than anyone had ever expected. And one trend that really took many by surprise involves the curious case of golden jewelry for men.
Popular among women for decades, golden jewelry is going over the fence and attracting the attention of male buyers today. Designers and retailers are getting positive feedback and higher profits as their collections and inventory incorporated golden jewelry for men. Watches, necklaces, and rings, either made of golden or have golden accents, are proving to be in demand today, not just to women but also to men.
Some might find it strange that a delicate colored metal like golden will start to attract attention from men. But many industry leaders associate the rising popularity of golden jewelry for men to various factors. One is due to its exclusivity and non-traditional look. At the moment, the quantity of golden jewelry for men is still small when compared to the number of available white metal jewelry like platinum, silver, and stainless steel. Due to its “rarity,” men who wear golden jewelry stand out. The metal is also found to be popular among young, urban professionals who are looking for jewelry that have a distinct and unique characteristic that cannot be easily mistaken to be another metal, like when an untrained eye can misidentify platinum as white gold. Golden jewelry for men has such a distinguishable look that anyone who sees it will immediately know or if not, will most likely inquire what it is.
It is great to see that many men are now being open to various new styles. Fashion trends have always been a reflection of society as people continually express their personalities and philosophies through what they wear. No one can say how long the popularity of golden jewelry for men will last… it can be just for this season or it can be as enduring as denim. But when people are open to change and willing to try something new, that is always a good thing because it only means that we are constantly changing and striving to be stylish, and to be better than we were before.